Channel Analytics
Channel Analytics attributes every lead and every closed-won deal back to the marketing channel that produced it, so you know which sources actually generate revenue — not just which sources generate the most leads.
Open the report
Go to CRM → Channel Analytics. Each channel shows leads captured, conversion rate, and attributed revenue side by side.
Compare and decide
Sort by attributed revenue or cost-per-lead to reallocate marketing budget toward the channels that are actually closing, not just the ones filling the top of the funnel.