Marketing to Lead
Use this flow to turn spend and content into leads CRM can own. Attribution stays on the lead so Sales sees the source.
Apps involved: Product Marketing · CRM
Run the campaign
Define audience, channel, budget, and offers. Link landing forms or imports to the campaign.
Create the lead
Each response becomes a CRM lead with campaign attribution (not a free-floating contact).
Score and hand off
Scoring and assignment (territory / round-robin) push the lead into Lead-to-Cash.
Cross-app hand-offs
| From | To | When |
|---|---|---|
| Campaign response | Lead | Form or import |
| Score threshold | Sales owner | Assignment rules |