Workflows & examples
Common tasks
1. Catch and rescue a churn risk
- Customer Health flags an account whose score dropped below threshold; a Health Alert is raised.
- A matching Playbook launches a Playbook Run on the account.
- The CS Guardian agent proposes a retention action; the CSM works the steps.
- The CSM resolves the health alert once the account recovers or is escalated before the renewal date.
2. Investigate a health score drop
- Open the account from Customer Health or from a Health Alert.
- Drill into the score’s history to see which signal moved.
- Check whether a playbook run already started for it before reaching out yourself.
3. Onboard a new customer
- Launch an Onboarding Template for the new account.
- Work the milestones in Onboarding with assigned owners.
- On completion, the account moves to steady-state health tracking and its playbooks.
4. Resolve a Helpdesk ticket
- A ticket arrives in Helpdesk and inherits its SLA policy deadlines.
- The agent responds and progresses it; the ticket shows time remaining.
- If it turns out to be routine support, resolve it directly — no need to touch Service Management.
5. Promote a Helpdesk ticket to a formal service engagement
- While working a Helpdesk ticket, you realize it needs billable time or a service contract.
- Promote it to Service Management; the linked ticket is created there and the original stays visible on the Helpdesk with a reference back.
- From here, billing and SLA tracking for the work happen inside Service Management.
6. Move a renewal through its pipeline and close it
- Review the renewal in Renewals, prioritizing the high-value, low-health ones.
- Drag it through your tenant’s stages as the conversation progresses — the same movement is visible from CRM’s Service Renewals view.
- Close it into a closed-won stage (generating the follow-on invoice) or record a churn reason on closed-lost. The stage then locks.
7. Flag a support challenge on a renewal
- From the renewal’s activity tab, log a challenge with a category and severity.
- It appears on the shared support queue (alongside deal and lead challenges) for a manager to see.
- A manager marks it “in progress” while working it, then “resolved” once the blocker is cleared.
8. Keep SLAs green
- Define SLA policies with response/resolution targets by priority.
- Tickets inherit deadlines and show time remaining.
- Watch the SLA report; escalate at-risk items before they breach.
A worked example, end to end
An account slides, the system notices, and a human saves it.
The score drops
An account that sat in healthy for months loses two power users, opens four support tickets in a fortnight, and stops logging in. The next scoring run moves it from healthy to at_risk.
One alert, not four
The segment change raises a single health alert. Repeat scoring does not stack more alerts on the same open one — the queue stays readable, which is the only reason anyone works it.
A playbook fires
The alert triggers the at-risk playbook. It creates the tasks a save actually requires: review the ticket history, book an executive call, prepare a usage summary. Tasks land on the account’s CS owner.
The CSM works it
The rep opens /customer-success/health/[contactId] and sees which components moved — not just the number. Support burden is up, adoption is down, NPS is flat. That distinction decides whether this is a product problem or a relationship problem.
The renewal is already visible
The account’s contract renews in 70 days. The renewal record already exists in the pipeline with its value and owner, so the save conversation and the renewal conversation are the same conversation, not two.
Outcome
Usage recovers, the next scoring run returns the account to healthy, and the alert is resolved. The renewal closes at full value.
Nothing here is auto-sent to the customer. Health scoring, alerting and playbook tasks are all internal; every outbound touch stays a human decision.
Data in and out
Comes from
| Source | What arrives | Where it is used |
|---|---|---|
| CRM | Accounts, contacts, contract end dates | Health subject, renewal pipeline |
| Service Management | Service tickets and SLA outcomes | Support-burden component of health |
| Finance | Invoices and payment behaviour | Payment-risk signal |
| Tasks | Task completion | Playbook progress |
Goes to
| Destination | What leaves | Effect |
|---|---|---|
| Tasks | Playbook tasks assigned to the CS owner | The actual save work |
| CRM | Renewal outcome, account health | Pipeline and account view |
| Messaging | Notifications to owners | Awareness |